Some of the Papers I have are now 7 years old and out of style, or I just don't really care for the pattern anymore, but I found a way to use them in the packaging of my handmade soaps.
I try to stick to a color theme for each type of soap, like greens for Rosemary Mint, earthy shades for my Oatmeal and Goat Milk Soaps, and shades of purple for the Lavender. People really seem to respond to this form of packaging, simply because I fold the colorful paper the same way you would wrap a present....and that is what it is like to unwrap, opening a present!